International Journal of Ecology and Environmental Sciences

International Journal of Ecology and Environmental Sciences


International Journal of Ecology and Environmental Sciences
International Journal of Ecology and Environmental Sciences
2020, Vol. 2, Issue 4
Green product marketing: A creative approach to sustainable development

Pooja Arya

Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. As a result, a new segment of consumers was introduced, the so called green consumers. Green marketing tries to adapt by putting in the center of attention the needs of such a consumer. An increase of organic products exists in both parts, in demand and offer. To maintain the welfare of present and future generations, a sustainable development is essentially. The article concludes that now-a-days more and more companies are going green thus contributing towards sustainable development. Companies are taking necessary steps to manage their ecological responsibilities.
Download  |  Pages : 691-695
How to cite this article:
Pooja Arya. Green product marketing: A creative approach to sustainable development. International Journal of Ecology and Environmental Sciences. 2020; 2(4): 691-695.